Why customer relationship management is so important for business

You may have heard the age old phrase of ‘customer is king’ or ‘customer is always right’ – but how can your business ensure that these standards are being met and customer relationships are managed effectively?

Customer Relationship Management (CRM) is incredibly common within business. Even if you’re not entirely familiar with it, you are bound to have an understanding of its premise. Its purpose entirely surrounds the activities, strategies and technologies that are used to manage interactions between existing and new customers. CRM is a proven method for helping businesses to develop those positive relationships. You know, the super special ones where trust is built and customer loyalty and retention are achieved.

But how can you track and monitor all these CRM qualities to ensure maximum effect on revenue? As a business owner, not exploring CRM options is often a detrimental oversight that can have a negative impact across the whole company. Particularly for new businesses or start-ups, determining the overall CRM function is a great starting point:

• Do you want it to be operational? Operational CRM is an excellent solution for those businesses who require a snapshot or marketing, sales and service functions. Specifically, it focuses on monitoring previous marketing campaigns, purchases and service satisfaction.
• More analytical? Analytical CRM is great for functionalities where customer data needs analysing. This in turn provides management teams with a better understanding of the market trends and customer requirements.
• Ensure it’s collaborative? Collaborative CRM is when companies share customers’ information with outside organisations and businesses. It’s ideal if businesses require data to create detailed pictures of what consumers respond to.

Utilising a CRM platform

Determining the required functionality, makes it much easier should the business require CRM software. Utilising a suitable CRM tool creates a simple user interface for a collection of data that helps businesses recognise and communicate with customers in a scalable way. This results in increased profits for a business and a satisfied customer base.

That’s where we come in. Our certified experts work with businesses to configure, develop and integrate Salesforce systems. Salesforce is the world’s number one CRM system and can work absolute wonders for business transformation and digitisation.

Ensuring your operational, analytical or collaborative CRM functionality is in place to achieve a great return on investment, our Salesforce trained consultants can leave your  business in a better place. To learn more about the services we can provide to get your CRM in tip top condition, visit our listing on the official Salesforce AppExchange.