Salesforce Marketing Cloud Leader in Gartner Magic Quadrant
Salesforce, recognised as the world’s number one CRM, recently announced that they have been named once again in the Gartner Magic Quadrant. Claiming another ‘Leader’ position in the Multichannel Marketing Hubs, Salesforce was evaluated by their effective Marketing Cloud solution for a fifth consecutive year.
Gartner conducts research on an annual basis to develop a graphically-presented positioning report for technology providers. Using the Magic Quadrant methodology, it is a proven and trusted process that provides competitive positioning across four types of technology providers including Leaders, Visionaries, Niche Players and Challengers.
According to Gartner, Multichannel Marketing Hubs provides technology to orchestrate a company’s communication across multiple channels. This includes websites, mobile, social, direct mail and even email extending to both B2B and B3C environments.
It’s no wonder that Salesforce Marketing Cloud was named ‘Leader’ in the Gartner Magic Quadrant. Marketing Cloud is a leading digital marketing solution that enables marketers to fully understand their customers with powerful data management and analytic capabilities. What’s more is that the Salesforce Marketing Cloud can provide the highly demanded personalised customer engagement through Einstein and real-time marketing campaigns can be developed through email, mobile and social channels.
EVP and GM at Salesforce Digital Experiences, Lidiane Jones expressed the expectations of customers who want to receive personalised experiences from companies and the functionalities that Salesforce Marketing Cloud has to build trusted relationships.
If you are looking to boost your multichannel marketing and want your team to access everything from one place, we would highly recommend implementing Salesforce Marketing Cloud. Our certified team can help determine your options during a free consultation call.
To discover more about the Gartner 2022 Magic Quadrant for Multichannel Marketing Hubs and Salesforce’s Leader position, download the report.