The importance of Salesforce mobile CRM
A Customer Relationship Management (CRM) platform can work wonders for your business processes. Yet the mass migration of internet users from desktop to mobile devices has increased the demand for real-time information to be available from quite literally anywhere. That’s exactly where mobile CRM comes into force.
Mobile CRM delivers a full system experience on internet-enabled devices including smartphones, tablets and other gadgets, providing instant access to a company’s CRM data. Included as standard with every Salesforce license, mobile CRM is available as an enterprise-class app and can be downloaded from the App Store or Google Play directly onto your chosen device.
The importance of Salesforce mobile CRM
Statistics show that the proportion of global internet traffic coming from mobile devices grew from 0.7% in 2009 to 52.99% in 2017. With numbers still rising, it’s essential for businesses to have access to a CRM capability that matches this growth.
Employees are no longer required to be sat at their desks from 9 to 5 and have much greater flexibility to work from anywhere. Access to remote working capabilities can increase productivity. In fact, research suggests that companies gain an additional 240 hours of work annually from employees using mobile devices for work-related purposes.
Mobile CRM has been key in promoting a more collaborative work environment. Regardless of whether your team is in the same office or not, mobile CRM allows employees to gain access to the same data and overcome compatibility issues related to platforms.
The benefits of Salesforce mobile CRM
Mobile CRM software can deliver all the classic functionality expected on a laptop or desktop computer all from a smartphone or tablet. In short, having access to the effective cloud-computing software, businesses can manage everyday processes directly from their phone.
Having access to the Salesforce mobile crm app provides excellent benefits for remote workers when they are on the go, including:
- Calendar integrations
- Access to meetings with click-to-call
- Access to update leads, contact and opportunities
- Open and share files
- Access dashboards
- Track, manage and respond to customer service cases
- Access to real time data at all times
Want to learn more about how to run your business from your phone? Discover how Salesforce mobile CRM can help you stay connected and drive productivity with the official Salesforce learning resources or speak to our dedicated implementation team.
