{"id":3685,"date":"2022-12-09T11:34:00","date_gmt":"2022-12-09T11:34:00","guid":{"rendered":"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/?p=3685"},"modified":"2022-12-08T13:38:58","modified_gmt":"2022-12-08T13:38:58","slug":"cotswolds-salesforce-community-user-enhancements-with-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/cotswolds-salesforce-community-user-enhancements-with-marketing-cloud\/","title":{"rendered":"Cotswolds Salesforce Community Group: User enhancements with Marketing Cloud"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On Thursday 1st December, Coacto alongside ProvenWorks were delighted to sponsor the Cotswolds Salesforce Community Group in person at The Workplace in Cheltenham. The final event of 2022 was a great success with many members joining in person and online to hear from Sam Walley, Melissa Hill Dees and ProvenWorks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-video\"><iframe loading=\"lazy\" title=\"Cotswolds Salesforce Community Group - December 2022 Summary\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/2gjaSXM4C9I?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Cotswolds Salesforce Community Group Summary.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over the next few weeks we\u2019ll be sharing some of the key points taken from each speaker\u2019s session. The series begins with Sam Walley and his engaging session detailing the impact Marketing Cloud can have on user experience below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technical Lead, Sam Walley<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sam is a technical lead at Stimulus Consulting, a Salesforce consultancy located in Swindon. Having been in the Salesforce ecosystem for over 10 years, Sam has a wealth of experience and has had various stints at other events including Europe\u2019s largest Salesforce event, London\u2019s Calling!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-1024x576.jpg\" alt=\"\" class=\"wp-image-3686\" width=\"510\" height=\"286\" srcset=\"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-1024x576.jpg 1024w, https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-300x169.jpg 300w, https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-768x432.jpg 768w, https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-1536x864.jpg 1536w, https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/wp-content\/uploads\/2022\/12\/P2330648-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><figcaption class=\"wp-element-caption\">Sam Walley, Technical Lead at Stimulus Consulting<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Positive user experiences with Marketing Cloud<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Presenting in person to our members, Sam provided a wonderful introduction into the world of Salesforce Marketing Cloud with some useful examples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Cloud is a one to one digital marketing solution delivered by Salesforce, the world\u2019s number one CRM platform. It\u2019s a powerful tool that provides businesses with the tools they need to develop and manage effective marketing campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce Marketing Cloud offers a full suite of possibilities for increased engagements including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Studio: Create and send email campaigns with managed data.<\/li>\n\n\n\n<li>Mobile Studio: Create and SMS campaigns and push messaging.<\/li>\n\n\n\n<li>Social Studio: Publish, analyse, listen and engage with audiences.<\/li>\n\n\n\n<li>Web Studio: Create microsites and Cloud pages.<\/li>\n\n\n\n<li>Advertising Studio: Manage and optimise&nbsp;<\/li>\n\n\n\n<li>Plus much more!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hxNQ_D7ebRdd8fauhGLGr4TKD9QbeDwlBXyC1T2BWBadHojbqRzW6QXSDmJOscpYe7ywPnZsDbS8NZWzP3VT5N7p6i89U70kHso_c1YgKmpk5f3B_qjsyzXZcsTv8YWcbjgPku5O9yfItlf7py6haIGqnCth4YS1CDMPw4EVezY44qzkK1UIxYrNj0Wf\" alt=\"\" width=\"446\" height=\"248\"\/><figcaption class=\"wp-element-caption\">The various tools available within Salesforce Marketing Cloud.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer journey demo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the session, Sam took us on a journey of a consumer who has engaged with a fictional brand, Edelen Hart through social media. The example included how this particular brand could use advertising and personalisation to encourage consumers to purchase a certain product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The demo also included tips on how to set up an abandon cart campaign through Salesforce Marketing Cloud Journey Builder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The session focussed on every touch point and how the Salesforce Marketing Cloud can be used to fully maximise the effectiveness of the experience and get customers buying products!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-video\"><iframe loading=\"lazy\" title=\"Cotswolds Salesforce Community Group | Sam Walley Session Summary\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_dMMxhikdJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Sam Walley Session Summary.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>See you in 2023!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All 2023 events for the Cotswolds Community have been scheduled. They\u2019re also available on the Cotswolds Group Trailblazer listing for registration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thursday 2nd March 2023<\/li>\n\n\n\n<li>Thursday 1st June 2023<\/li>\n\n\n\n<li>Thursday 5th October 2023<\/li>\n\n\n\n<li>Thursday 7th December 2023<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stay updated on the Trailblazer platform and please join our <a href=\"https:\/\/trailblazercommunitygroups.com\/salesforce-admin-group-cheltenham-united-kingdom\/\">Chatter Group<\/a> too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday 1st December, Coacto alongside ProvenWorks were delighted to sponsor the Cotswolds Salesforce Community Group in person at The Workplace in Cheltenham. The final event of 2022 was a great success with many members joining in person and online to hear from Sam Walley, Melissa Hill Dees and ProvenWorks. Over the next few weeks we\u2019ll be sharing some of the key points taken from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,20,11],"class_list":["post-3685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-coacto","tag-cotswolds-user-group","tag-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cotswolds Salesforce Community Group: User enhancements with Marketing Cloud | Coacto Ltd<\/title>\n<meta name=\"description\" content=\"The Cotswolds Salesforce Community Group in December welcomed Sam Walley from Stimulus Consulting to share his knowledge on user enhancements with Salesforce Marketing Cloud.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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