{"id":2271,"date":"2021-04-09T13:47:05","date_gmt":"2021-04-09T12:47:05","guid":{"rendered":"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/?p=2271"},"modified":"2021-04-09T13:47:06","modified_gmt":"2021-04-09T12:47:06","slug":"feel-good-about-salesforce-adoption","status":"publish","type":"post","link":"https:\/\/www.coacto.co.uk\/pre-prod-sandbox\/feel-good-about-salesforce-adoption\/","title":{"rendered":"3 Top Tips to feel good about Salesforce Adoption"},"content":{"rendered":"\n

The adoption of a new Customer Relationship Management platform (CRM) can often be an exciting time for any organisation and is key to providing a whole host of new benefits and possibilities for your team. Although the adoption of a system like Salesforce.com<\/a> can be an excellent opportunity for change, growth and new ways of doing things, it sometimes comes with its own challenges to overcome and enable smooth transition.<\/p>\n\n\n\n

We had some feedback from the Managing Director of a biotech company on a recent project, that the system we had built for them was not really being used. This concerned us as we had carefully gone through all of the discovery and documentation of behaviours, user stories, objectives and other elements too. We were conscious that to align with budgets they had taken on the internal training on the system and the roll-out of new sales and operational processes. Whilst the system was doing what was expected, we discovered that the Sales Manager was continuing to use his forecast spreadsheet and the Managing Director was not using it at all. In discussions with the team, we also found that they had not really been given a good what, why & how explanation for the new system; their training had been very light and their expectations were confused.<\/p>\n\n\n\n

Salesforce adoption can present a number of challenges and one of the most common is team members not seeing the value or lack of communication or understanding as to why the system is being changed or adopted. Most people don\u2019t like change and along with adoption challenges these can often lead to failures in your CRM<\/a> too. So how can you reassure your team about these common factors and help everyone to feel good about the Salesforce adoption? <\/p>\n\n\n\n

Ensuring your team is comfortable with the adoption of a new CRM is simple with these measures and indicators:<\/em><\/strong><\/p>\n\n\n\n